Overview
- The campaign film, directed by Mert Alas, frames Madonna opposite actor Alberto Guerra with overtly sensual imagery and power-play motifs.
- Madonna took a hands-on role, working on the script with Alas and suggesting Guerra for the male lead, according to Domenico Dolce.
- Her cover of Patty Pravo’s 1968 song “La Bambola” is available on streaming services and marks her first recording sung in Italian, per the brand.
- Dolce & Gabbana is using the campaign to launch two new scents in The One fragrance lineup.
- The casting of the 67-year-old star challenges youth-focused beauty marketing and draws on her decades-long relationship with Domenico Dolce and Stefano Gabbana.