Overview
- DiDonato will first front the 2026 campaign for Vichy's Collagen 16 Bonding Serum, followed by collagen supplement advertising alongside nutrition ambassador Jessie Inchauspé.
- Her remit includes starring in new skin and hair care campaigns and serving as the brand's voice on social media.
- Vichy is intensifying its integrative health positioning, emphasizing long-term beauty capital and longevity through combined topicals, supplements, and wellness practices.
- The company is expanding medical hair care with Dercos, which Vichy says is the top anti-dandruff brand recommended by dermatologists worldwide, and is introducing hair-loss innovations including Aminexil Clinical R.E.G.E.N. Booster Serum and Dercos Collagen 17.
- Vichy highlights DiDonato's wellness credentials as a certified nutrition coach and yoga instructor and notes her 4.6 million social followers and long-standing use of LiftActiv and Dercos products.