Business ❯ Marketing ❯ Brand Strategy

Customer Experience

Menu Simplification Service Enhancements Membership Benefits Product Innovation Omnichannel Retailing Starbucks Sales Promotions Global Appeal JetBlue Premium Offerings Thrill of the Hunt

McDonald’s Tests Google-Powered Drive-Thru AI ArchIQ

If scaled, the Google partnership could automate ordering and flag restaurant problems to speed service and aid managers.

McDonald’s to End Self‑Serve Soda Fountains Nationwide by 2032

Choice's Ascend Collection Tops 500 Hotels as New U.S. Openings Lead Expansion

Oceania Cruises Goes Adults-Only for All New Reservations

Mastercard Launches Ultra-Premium World Legend Card in Brazil Above Black Tier

Starbucks to Phase Out Mobile-Only Pickup Stores by 2026

Starbucks Sees Continued Sales Slump and Phases Out Pickup-Only Cafés

McDonald’s to Test CosMc’s-Inspired Drinks in Over 500 U.S. Restaurants This Fall

Pret A Manger Trials Dine-In Shop Format for Hybrid Workers

Klarna Rehires Human Agents After AI-Driven Service Falls Short

Mytheresa Reports 13% Sales Growth and Prepares for YNAP Acquisition

Peloton Introduces $95 Activation Fee for Secondhand Bikes