Business ❯Marketing

Branding

Rebranding Consumer Behavior Celebrity Endorsements Product Launch Corporate Identity Product Launches Sponsorship Public Relations Influencer Marketing Athlete Endorsements

Maxwell House Temporarily Becomes ‘Maxwell Apartment’ With $39.99 Year‑Supply Offer

The limited-time campaign promotes a sub-$40 Amazon bundle positioned as a value response to rising coffee prices.

Kai Trump’s KT Apparel Faces Backlash Over Resemblance to Travis Kelce’s Logo

Cracker Barrel Cuts Ties With Prophet After Rebrand Backlash, Announces Leadership Changes

Rolex Oyster Worn by Mercedes Gleitze Heads to Sotheby’s Geneva Auction With CHF 1 Million Estimate

Treasury and CFTC Open Comment Periods to Implement GENIUS Act Stablecoin Rules

Microsoft Moves to Clarify Copilot Lineup and Permit Personal Use on Work Files

Maxwell House Temporarily Renames Itself 'Maxwell Apartment' With $39.99 Yearlong Coffee 'Lease'

Sports Sites Urge Fans to Add Them in Google’s Preferred Sources

Pernod Ricard Debuts Colorless Chivas Regal ‘Crystalgold’ With Changi Airport Launch

Pop Mart Sets Disney-Style Plan to Turn Labubu Into a Lasting Franchise

SBI Ripple Asia and Tobu Top Tours Sign MOU for XRP Ledger Token Payments Platform

NBC Premieres 'On Brand With Jimmy Fallon' as Dunkin' Opens the First Challenge

Confidence Queen Unveils Episodes 7–8, Taking Aim at a Cosmetics Power Broker

Fresh Spy Shots Suggest Land Rover’s Smaller Defender Could Be Called ‘Defender Sport’

BYD Targets Up to 1 Million Overseas Vehicle Deliveries in 2025

Cam’ron, Mase and Michael Irvin Revisit Why Athletes Rap and Rappers Chase Sports

Retro Diet Coke Lime Returns to U.S. Shelves Oct. 6 for Limited Run

Morgan & Morgan Sues Disney to Clear Use of Public‑Domain ‘Steamboat Willie’ Mickey in Ad

Cracker Barrel to Close 14 Maple Street Biscuit Locations After Rebrand Backlash

Aldi Consolidates Store Brands Under 'The Aldi Brand' in Multi-Year Packaging Overhaul