Business ❯Marketing

Branding

Rebranding Celebrity Endorsements Product Launch Consumer Behavior Celebrity Branding Sponsorship Product Launches Corporate Identity Influencer Marketing Public Relations

Nike’s Caitlin Clark Kobe 5 Protro PE Sells Out in Minutes as Resale Prices Soar

The drop underscores how legacy-driven marketing fuels demand for women’s basketball merchandise.

Luckin Coffee Debuts in New York With Cashier-Less, App-Driven Stores

Port of Oakland Proposes Renaming to 'Oakland San Francisco Bay Airport'

Starbucks Rolls Out Remodels in 1,000 U.S. Stores to Bring Back Sit-In Experience

Trump Mobile Scrubs ‘Made in USA’ Label and Downgrades T1 Phone Specs

Roy Rogers Returns to Philadelphia Area with New Cherry Hill Location

Paramount+ Renames Showtime-Branded Ad-Free Tier 'Paramount+ Premium'

St. Louis Blues Unveil Retro-Inspired Logo and Uniforms

Trump Mobile’s ‘Made in USA’ T1 Phone Faces Expert Doubts Over Origin and Cost

Trump Brand Expands Into Home Goods and Telecom With Upcoming July Fourth Launches

SmartLess Mobile Debuts With $15 Data-Sane Wireless Plans

Splitgate2 CEO Apologizes for MAGA-Style Hat Publicity Stunt as Game’s Player Base Soars

Rhode Enlists Harris Dickinson for Inclusive Glazing Mist Campaign

Orlando Magic roll out star-driven overhaul with fresh logo, uniforms and court

Matty Matheson and Gozney Unveil Limited-Edition Tread Pizza Oven on June 18

Mondelez Sues Aldi Over Copycat Snack Packaging

Corporate America retreats from public Pride Month sponsorships

TikTok Unveils AI-Powered Ad Suite Days Before Potential U.S. Ban

Monzo reports £1.2bn revenue surge and denies immediate IPO plans

e.l.f. Beauty finalizes $1 billion acquisition of Hailey Bieber’s Rhode