Overview
- The anniversary campaign, titled The Art of Living Italian, has launched with imagery shot in Parma by Brett Lloyd and short films directed by Talia Collis.
- A limited-edition Colonia Il Profumo Millesimato debuts as the centerpiece, created by perfumer Alexis Dadier from the 2024 Nosy Be ylang-ylang harvest.
- The 100-ml bottle is priced at €265 and is rolling out at Acqua di Parma stores and selectively worldwide starting Tuesday.
- CEO Giulio Bergamaschi says featuring Michael Fassbender and Sabrina Impacciatore is an exception to the brand’s usual no-celebrity approach and serves a cultural narrative rather than a product push.
- The brand is expanding its Art of Living objects and experiential Caffettino pop-ups, opening a Florence store in March 2026, and staging a Parma exhibition in September 2026 that will tour globally in 2027.