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Athlete Endorsements

Nike Sneaker Industry Under Armour Jordan Brand Product Launches Reebok Sneaker Deals LeBron James A'ja Wilson Footwear

Tyrese Maxey Debuts New Balance Maxey v1 in Play-In Win Over Magic

The launch signals New Balance's push to grow its basketball brand around a 25-year-old All-Star coming off a breakout season.

Stephen Curry Teams With Sotheby’s to Auction 70+ Game-Worn Sneakers for Charity

Stephen Curry Warms Up in Federer’s On Tennis Shoe, First On Appearance on an NBA Court

Wilson Expands Tennis 360 With Alex de Minaur in Head-to-Toe Deal Ahead of Australian Open

Caitlin Clark Teases Breakthrough Nike Shoe, Details Recovery and Team USA Push

A’ja Wilson Caps Singular 2025 With Unprecedented Sweep of Top Honors and Aces Championship

Nike’s Caitlin Clark ‘From Anywhere’ Ad Debuts With Star Cameos as Signature Shoe Push Accelerates

Stephen Curry’s Shoe Free Agency Widens After Under Armour Split as Reports Highlight Caitlin Clark Bid

Flick Denies Reports That Deco Overruled Him on Yamal Discipline

Alcaraz Updates Ankle, Sets Riyadh Return as Reported Nike Logo Reveal Nears

Angel Reese’s Reebok Signature Shoe Sells Out Within Hours of Launch

Nike Details LeBron 23 Rollout as ‘Grand Opening’ Colorway Gets Nov. 3 Release at $210

Nike Unveils LeBron XXIII '40K' as 'Forever King' Teaser Draws Online Pushback

Nike Names Caitlin Clark a Signature Athlete, Unveils ‘CC’ Logo and 2026 Shoe

Nike to Retail Caitlin Clark’s Kobe 5 ‘Rookie of the Year’ Colorway in Spring 2026

Nikola Jokic Wraps China Tour With Viral Antics and Eyes Next NBA Season

Angel Reese Teases Pink ‘Mebounds’ Sneaker Ahead of WNBA All-Star Game

A’ja Wilson Unveils Nike A’One, Her First Signature Shoe