Overview
- The doll debuted January 20 during Paris Fashion Week at the Musée des Arts Décoratifs, with presales live on MattelCreations.com and viktor-rolf.com.
- It is a limited-edition release positioned for adult collectors, with wider on-sale availability planned for early spring 2026.
- The design draws from Viktor&Rolf’s Spring/Summer 2019 Haute Couture collection, featuring a sculptural tulle gown, sparkling heels, and a smartphone fixed at 11:59 p.m.
- Disney frames the launch as the capstone to Cinderella’s 75th anniversary and part of a broader move into luxury, fashion, and premium collectibles.
- A 30-minute special, Disney Princess: Create Your World – Viktor & Rolf and Mattel, premieres March 24, 2026 on Hulu and ABC Owned Television Stations’ digital platforms, and WWD reports a $125 price.