Overview
- World No. 6 Alex de Minaur becomes a Wilson Tennis 360 athlete under a head-to-toe agreement covering apparel, footwear and rackets.
- Wilson adds Karen Khachanov, Jiří Lehečka, Anastasia Potapova, Colton Smith and Sarah Rakotomanga to the 360 roster, which coverage reports now totals 16 athletes.
- Wilson’s first sportswear drop of 2026 is live, with pieces set to be worn by its athletes in Melbourne during the Australian Open.
- The Tennis 360 model outfits players from head to hand to toe with customized kits and channels their feedback into product design across categories.
- Wilson maintains racket-centric tie-ins, highlighting Aryna Sabalenka’s Blade special-edition cosmetic timed to Australia and its ongoing partnership with Roger Federer.