Overview
- The video shows an iPhone 17 Pro sliding screen‑down across a long conference table, knocking a water pitcher and stopping without visible screen damage.
- Apple says the cover glass is three times more scratch‑resistant than the prior lineup and tougher than any other smartphone glass or glass‑ceramic mix.
- Ceramic Shield 2 was introduced with the iPhone 17 series last September, with this ad reinforcing the material upgrade months after launch.
- The commercial is running on Apple’s channels, and 9to5Mac notes the on‑screen text cites the 3x claim while the Ceramic Shield 2 name appears in the description.
- Current reports convey Apple’s durability assertions without citing independent third‑party testing or verification.