Overview
- Sneaker outlet SoleRetriever, via reporter Nicholas Vlahos, first reported that Jordan Brand will discontinue Williamson’s named line.
- The Jordan Zion 4, released with limited fanfare in December 2024, is expected to be the final signature shoe tied to Williamson.
- Williamson is expected to remain on Jordan’s roster as an endorser for now, with no announced extension as his deal nears expiration later this year.
- The seven-year, $75 million agreement signed in 2019 helped launch four Zion models but lagging sales and limited on-court availability weighed on the line.
- Reporting cites injuries, conditioning concerns, and recent off-court controversies as key factors, with industry chatter pointing to possible new sneaker suitors as the Pelicans struggle at 11-36.