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Rebranding

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Cracker Barrel Names David Deno to Replace Julie Masino as CEO

The board said the leadership change is meant to steady the brand and address lingering sales and reputation damage from last year’s failed rebrand.

Saks Global Re-emerges as Exemplar Luxury Group After Chapter 11 Exit

Victoria's Secret to Change NYSE Ticker to VSXY

Ashley Madison Rebrands From Affairs Site to 'Discreet Dating' Platform

Cracker Barrel Clarifies Viral Travel Dining Rule as Optional, Longstanding

Cracker Barrel Cuts Outlook After Weak Quarter as Shares Sink to 2009 Lows

Hooters Founders Reclaim Chain With Uniform and Menu Overhaul

Williams Revives ‘Williams F1 Team’ Name for 2026, Restores Iconic ‘Forward W’ Logo

Williams Rebrands as Atlassian Williams F1 Team for 2026, Revives Forward W Logo

MSNBC to Rebrand as MS NOW on Nov. 15, Dropping the NBC Peacock

Domino’s Rolls Out Brand Refresh With New Logo and Shaboozey Jingle

Domino’s Unveils First Brand Refresh in 13 Years With Shaboozey Jingle

Lay’s Unveils ‘Rooted in Real’ Rebrand Centering Farmers and Potatoes

Bajaj Allianz Life Rebrands as Bajaj Life Insurance, Launches ‘Goal Assure IV’ ULIP

Long John Silver’s Replaces Fish Logo With Chicken to Promote ‘Chicken + Seafood’ Shift

Maxwell House’s Temporary ‘Maxwell Apartment’ Promo Sells Out After National Coffee Day Launch

Cracker Barrel Cuts Ties With Prophet After Rebrand Backlash, Announces Leadership Changes

Maxwell House Temporarily Renames Itself 'Maxwell Apartment' With $39.99 Yearlong Coffee 'Lease'

MSNBC Sets October Start for Split From NBC News as Versant Spinoff Takes Shape

Cracker Barrel Reinstates Old Logo, Suspends Remodels After Backlash