Business ❯ Marketing ❯ Branding

Consumer Behavior

Advertising Strategies Market Trends Product Innovation Rebranding Market Competition Crisis Management Market Strategy Public Relations Product Naming Social Media Influence

Bath & Body Works Names Veronique Gabai-Pinsky First Chief Brand and Product Officer

The move signals CEO Daniel Heaf’s push to revive growth through fragrance-led innovation.

State Farm's Super Bowl LX Ad Revives 'Livin’ on a Prayer' With Bon Jovi Cameo

Pepsi’s Super Bowl Ad Recasts Coke’s Polar Bear in a Pepsi Zero Sugar Taste Test

M&S Tops YouGov’s 2026 UK Best Brand Rankings as WhatsApp Leads Globally

Volkswagen ID.4 Set for Major Facelift and Reported Rebrand as ‘ID. Tiguan’

Austrian Bakery Refuses To Rename 'N-Word' Peanut Chocolate After Backlash

Cracker Barrel Cuts Outlook After Weak Quarter as Shares Sink to 2009 Lows

Murphy’s Expands to 1,550 UK Pubs as Price Battle With Guinness Intensifies

Starbucks Posts First Comp-Sales Gain in 18 Months as Profit Plunges 85%

Kendra Scott Debuts Yellow Rose Boots as It Expands Beyond Jewelry

Maxwell House’s Temporary ‘Maxwell Apartment’ Promo Sells Out After National Coffee Day Launch

Maxwell House Temporarily Renames Itself 'Maxwell Apartment' With $39.99 Yearlong Coffee 'Lease'

BYD Targets Up to 1 Million Overseas Vehicle Deliveries in 2025

Henkel Ends Fa Soap as Brand Refocuses on Higher-Margin Products

Cracker Barrel Reinstates 'Old Timer' Logo as Waffle House Debate Reignites

Milram Defends Limited Cheese Packaging After Right-Wing Boycott Calls

Cheshire Restaurant Debuts UK’s First Bottled-Water Menu, Launch Set for Aug. 22

Penny Phases Out Its Namesake Label in Major Brand Overhaul

Cotton Candy Sprite Hack Goes Viral, Redefining Fast-Food Trends

Google Revises Super Bowl Ad After AI Error on Cheese Statistic