Branding

Celebrity Endorsements Product Launch Product Development Rebranding Product Promotion Consumer Behavior Advertising Product Launches Social Media Athlete Endorsements

Estée Lauder Names Nestlé’s Aude Gandon to Drive Digital and Marketing Strategy

Aude Gandon's appointment underscores a shift toward AI-driven marketing to reconnect with younger, digital-first shoppers.

Bode Debuts 'The Expressionist' in Miniature at Paris Fashion Week

McDonald’s to Launch Lil McDonald’s Mini Toy Line in Happy Meals

Chipotle Concludes Tattoo BOGO Offer Ahead of Adobo Ranch Dip Release

McVitie’s Unveils Limited-Edition Pink Raspberry & Cream Digestives

SmartLess Mobile Debuts With $15 Data-Sane Wireless Plans

Cadbury Launches Limited-Edition Dairy Milk Iced Latte With Color-Changing Wrapper

Myntra Eyes Global Expansion After Strong Singapore Debut

Ferrero Unveils Nutella Peanut, Its First New Flavor in Six Decades

Ferrero Preps U.S. Debut of Peanut Nutella with Illinois Plant Upgrade

Krispy Kreme to swap rival ‘dupe’ doughnuts for free Original Glazed on National Doughnut Day

Mon Courage Launches Pro Age Stick and Negotiates Further Partnership with Ralf Dümmel

e.l.f. Beauty finalizes $1 billion acquisition of Hailey Bieber’s Rhode

Trump Rebuts ‘TACO Trade’ Label After Market-Driven Tariff Reversal

Lidl Parodies German National Anthem in Sarah Connor Ad, Drawing Praise and Criticism

Nintendo Switch2 Arrives Early in Some Homes Before Official Launch

Canadian Tire to Acquire Hudson’s Bay Trademarks in $30 Million Deal

Nestlé Acquires Minority Stake in Drools, Propelling Pet Food Firm to Unicorn Status

Exoticathletica Seeks Buyer as Debt Reaches $13 Million

Sprite Launches Limited-Edition Sprite + Tea Inspired by Viral TikTok Trend