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Philadelphia Art Museum Marketing Chief Resigns During Rebrand Review

A task force convened by new CEO Daniel H. Weiss is assessing the Gretel-designed identity's future.

Overview

  • The museum confirmed that Chief Marketing Officer Paul Dien will leave on February 1 after accepting a consulting opportunity, offering no further details.
  • Dien led the October rollout that renamed the Philadelphia Museum of Art to the Philadelphia Art Museum, introduced the PhAM shorthand, and unveiled a new logo and taglines by Gretel.
  • Public reaction included widespread online mockery and critical commentary, though a trade review praised the design and some trustees voiced support.
  • Weiss has formed a board-and-staff task force to evaluate how the rebrand is performing and to recommend whether to keep it or make changes.
  • Former director and CEO Sasha Suda was terminated in November and has sued for wrongful dismissal, while the museum has alleged misappropriation of funds that she denies.