Marketing ❯ Branding

Consumer Behavior

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Kraft Mac & Cheese Launches PowerMac, a Higher-Protein Blue Box Rolling Out in April

The April rollout targets protein-seeking shoppers at a $2.99 price point.

Uber Launches 'YOUBER' 2025, a U.S. Year-in-Review Across Rides and Eats

Aldi Consolidates Store Brands Under 'The Aldi Brand' in Multi-Year Packaging Overhaul

Sprite Launches Limited-Edition Sprite + Tea Inspired by Viral TikTok Trend