Overview
- An official release confirms the refrigerated salsa line is hitting Northeast Costco shelves today as the brand’s first major retail launch.
- The product is positioned as a fresh, cold salsa made with simple ingredients like chopped tomatoes, lime juice, onions, cilantro, and peppers.
- Three heat levels are offered, including a habañero-forward hot variety alongside mild and medium options.
- Kimmelot Labs will lead creative and marketing as the company builds on Rodriguez’s long-running late-night persona and personal story.
- A national expansion with additional retail partners is planned this year, and shoppers can visit guillermos.com for store locations and the “Mustache Club.”