Arkansas Senate Candidate’s ‘FarmHerHallie’ Image Scrutinized After Marketing Links and Deleted Posts
Conservative outlets are questioning her authenticity over archived branding choices.
Overview
- Hallie Shoffner, running against Sen. Tom Cotton, has promoted a lifelong farmer persona that new right-leaning reports challenge.
- Internet archives show her campaign recently revised a line from “the only thing Hallie ever wanted to do was farm” to “She wanted to farm.”
- Her FarmHerHallie.com site and a related Instagram account were taken down, though she has used the #FarmHerHallie tag in campaign content.
- Laura Kirk Marketing Group lists Shoffner as a client with a posted testimonial, and its founder said in a 2022 Instagram post that Shoffner was her first branding client.
- The coverage highlights Shoffner’s earlier roles with PROMSEX, Seis Puentes, and the Arkansas Citizens Climate League, and says neither she nor the marketing firm responded to comment requests.