Marketing ❯ Branding

Consumer Engagement

Target Audience Social Media Experiential Marketing Nostalgia Marketing Emotional Value Social Media Marketing Digital Marketing Product Promotion Promotions Loyalty Programs

Bethenny Frankel Buys Stake in dpHUE, Becomes Chief Brand Officer

Her investment signals a push to pair celebrity-driven marketing with product credibility to accelerate dpHUE's global retail growth.

McDonald’s Sets May 6 Rollout for Six Specialty Drinks, Including “Crafted Sodas”

Target Sets April 25 Launch for Parke Capsule Priced $5 to $40

Flow Revives 'La Llama que Llama' With New Microseries as First Episodes Go Live

Bath & Body Works Debuts Authorized Amazon Storefront With Prime-Eligible Best Sellers

Coinbase Returns to the Super Bowl With Low-Fi Backstreet Boys Karaoke Gambit

Chipotle Sets Feb. 10 Return of Chicken al Pastor in U.S., Canada, U.K., France and Germany

Lidl Uses 2025 Shopping Data to Launch ‘Lidl Wrapped’ Across 10 UK Cities

Starbucks Opens 2025 Holiday Season With U.S. Merch Launch and Mexico’s Red Cup Giveaway on Nov. 7

Tim Hortons to Open Seasonal Tim Shop at Toronto Eaton Centre in November

Garage Beer Lands First Institutional Backing at $200 Million Valuation