Overview

• Domino’s is introducing brighter reds and blues across pizza boxes, posters and uniforms with a simplified design anchored by the domino tile.
• Packaging will highlight the “mmm” in the brand name, with TV and digital advertising extending the rollout over the next few months.
• The company developed a thicker, bolder custom typeface called Domino’s Sans to unify the refreshed visual identity.
• Select pizzas such as Handmade Pan and Stuffed Crust will arrive in black-and-gold boxes positioned as premium offerings.
• A behind-the-scenes video shows Shaboozey recording the new sonic logo as the phased rollout begins across thousands of locations worldwide.