Particle.news

Download on the App Store

Nintendo Renames Warpstar as Nintendo Stars to Run Film Tie-In Businesses

The rebrand centralizes film‑tied ancillary business under one Nintendo‑owned subsidiary.

Image

Overview

  • Nintendo said the former Warpstar, Inc. will operate as Nintendo Stars Inc. with responsibility for ancillary uses tied to films featuring Nintendo IP, including merchandise, licensing, live events, and related development.
  • The company confirmed the unit will continue its longstanding ancillary-use work for the Kirby franchise.
  • Warpstar was founded in 2001 as a joint venture with HAL Laboratory and became a consolidated Nintendo subsidiary on April 1, 2025.
  • Nintendo has dated two film projects — a Super Mario Bros. sequel for April 3, 2026 and a live-action The Legend of Zelda for May 7, 2027 — with Nintendo Stars designated to handle associated tie-ins.
  • Nintendo framed the restructure as a way to leverage decades of licensing expertise to strengthen its relationship with customers through expanded ways to experience its characters and worlds.