Overview

• G FUEL’s September 2 post on X calling it the “end of an era” went viral and triggered shutdown rumors across the gaming community.
• A company page confirms a September 2025 launch of a new era featuring a reformulated Energy Formula and refreshed branding.
• GFUEL describes the update as a cleaner, brighter mix with no chalky aftertaste, no powder settling, more aminos, more antioxidants, and zero fillers.
• PewDiePie referenced the new era in a recent video, with his Lingonberry flavor set to return as one of the first Formula 2.0 releases.
• Coverage now frames the move as a strategic refresh that observers say responds to intensifying competition in the energy-drink market.