Overview

• Domino’s introduces brighter red and blue colors, a custom Domino’s Sans typeface, and redesigned boxes, including black-and-metallic-gold packaging for premium items like Handmade Pan and Parmesan Stuffed Crust pizzas.
• The refresh debuts the company’s first sonic logo, a short jingle called “Dommmino’s” voiced by Shaboozey, crafted to boost instant recognition on short-form platforms.
• Rollout spans uniforms, in-store signage, menu boards, website and app updates, and printed materials, with a phased U.S. and international launch over the coming months.
• Executives frame the move as a proactive update from a position of strength following recent sales growth, menu wins such as March’s stuffed-crust return, and expanded delivery via partners like DoorDash.
• Early reaction online and from design observers is largely positive, while analysts note that major makeovers carry reputational risk and praise Domino’s for preserving core brand signifiers.