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Williams Rebrands as Atlassian Williams F1 Team for 2026, Revives ‘Forward W’ Logo

The heritage-led move links the brand to Frank Williams’ legacy ahead of the 2026 rules reset.

Overview

  • The Grove outfit will adopt the Atlassian Williams F1 Team name from January 2026, replacing the Williams Racing moniker used since 2014.
  • A reimagined Forward W emblem, first seen in 1977 and associated with the team’s title-winning eras, will return on the car.
  • Atlassian remains the title partner, entering its second season under the updated identity.
  • Team principal James Vowles frames the change as aligning past success with future ambitions under F1’s incoming technical regulations.
  • Carlos Sainz and Alex Albon are set to continue as teammates in 2026, as the team targets sustained progress after a season projected to finish fifth.