Overview

• Kraft Heinz announced the short-term name change on Sept. 25 with availability tied to National Coffee Day on Sept. 29 and labeled it while supplies lasted.
• The Maxwell Apartment bundles were confirmed sold out on Amazon by early October, according to company updates reported by Snopes.
• The offer packaged a 12-month “lease” of coffee—four 27.5-ounce canisters—for about $39.99 and included a novelty lease to sign.
• The company said the product was unchanged under the temporary packaging, with the same taste, aroma, quality and ingredients.
• Context for the value push included federal data showing U.S. coffee prices up about 20.9% year over year in August.