Business ❯ Marketing

Branding

Consumer Behavior Celebrity Endorsements Rebranding Product Launch Sponsorship Athlete Endorsements Product Launches Corporate Identity Public Relations Merchandising

Anthony Edwards Disses Nike onstage While Debuting AE3 in Manila

The unscripted onstage line shows how a player’s personal words can magnify a fast, public marketing rivalry between Adidas and Nike.

Budweiser Debuts Bat-Aged Beechwood Reserve at Field of Dreams Game

LeBron Unveils Nike LeBron 24 and Calls It the Lightest LeBron Ever

Disney Files Trademark for Disney's Lakeshore Lodge

San Diego Fines Marvel-Backed Installation $160,000 for Covering Gaslamp Arch

Domino's to Roll Out Logo‑Shaped 'Domino' Personal Pizza Nationwide

Fasig‑Tipton Saratoga Sale Sets New Records at $118.2 Million

Islanders Open Fan Bracket Vote After Naming Eight Finalist Third Jerseys

7UP Rebrands as Lime-Lemon With Permanent Lime-Forward Recipe

Foot Locker Unveils Method Man–Narrated Film to Anchor New Brand Platform

Disney Names First Speakers for Created in LA Summit, Set for September 17–18

POCO Launches 2026 Carnival ‘From 8 to ∞’ With Limited-Time Prices on F8, X8 Pro and M8 Lines

Sharks Rebrand as Sharks Rugby Club and Unveil Three‑Mark Identity

E.l.f. Beauty Raises Fiscal 2027 Guidance After Tariff Refunds Boost Margins

OpenAI’s First Influencer Retreat Draws Sharp Online Backlash

50 Cent Mocks Rick Ross’s Album Sales and Ross Counters With Team Streaming Totals

A$AP Rocky Calls Off Logo Collaboration After Designer Shares Private DM

Escobar Inc. Chief Sentenced to Four Years for ‘Gold Phone’ and Flamethrower Fraud

Amateur Cricketer Suspended After Viral Video Shows Alleged Finger‑Clicking to Fake Edges

Burnley Unveils Cream Away Kit Co-Designed by J.J. Watt