Business ❯Marketing

Brand Partnerships

Sports Marketing Celebrity Endorsements Sponsorships Influencer Marketing Athlete Endorsements Product Launches Collaborations NIL Deals Consumer Engagement Luxury Brands

Tracy McGrady Reportedly Reunites With Adidas, With ABCD Camp Revival in the Works

The report ties his return to plans to revive Sonny Vaccaro’s ABCD youth camp.

Nike Details LeBron 23 Rollout as ‘Grand Opening’ Colorway Gets Nov. 3 Release at $210

Report: Ja'Marr Chase Leaving Nike for Fabletics Before Bengals' Opener

Wild Names Emma Raducanu First Global Ambassador as ‘Champions of Change’ Debuts at US Open

IHG’s $39 ‘Watermelon Slice’ Becomes the US Open’s Viral Drink as Official Recipe Is Released

Breitling Becomes NFL’s Official Timepiece Partner, Launches 32‑Team Watch Lines

Chipotle Offers Weekly Free Entrée to All Ohio State, Florida and Georgia Athletes

Nike Names Caitlin Clark a Signature Athlete, Unveils ‘CC’ Logo and 2026 Shoe

Lego Sets First-Half Sales Record, Extends Market-Share Lead

Abercrombie & Fitch Raises 2025 Outlook After Q2 Beat as Hollister Soars

Paul Mitchell Names Paris Hilton Global Ambassador in Multi-Channel Campaign

NFL Names Abercrombie & Fitch First Official Fashion Partner in Multiyear Deal

Bryce Underwood Headlines Freshman Honors as Michigan Nears QB Decision

Liquid Death Taps ‘Toxic Avenger’ for NSFW PSA Ahead of Unrated Aug. 29 Release

ATP Tour and TikTok Launch Global Content Partnership to Grow Young Tennis Audiences

Crocs, NFL Announce Multi-Year Deal With 14-Team Collection Launching Sept. 18

Fanatics Sportsbook Enlists Livvy Dunne for Cinematic Football Season Campaign

Louis Vuitton Launches SS26 Formalwear Campaign with Jude Bellingham

Hersheypark Rebrands Laff Trakk as Shaq-A-Licious Halloween Coaster

Liverpool’s Return to Adidas Yields 700% Sales Jump in First Week