Business ❯Marketing

Brand Partnerships

Sports Marketing Sponsorships Influencer Marketing Celebrity Endorsements Athlete Endorsements Product Launches Collaborations Luxury Brands NIL Deals Consumer Engagement

Born X Raised and Fanatics Debut Exclusive Yankees and Mets Streetwear Collection

Combining official Yankees and Mets logos with Born X Raised’s Old English style, the online collection spotlights New York creatives

Esports World Cup Group Stage Opens With Content Creator League Debut

LEGO Trophies Debut on F1 Podium at British Grand Prix

Rematch Surpasses One Million Sales and Three Million Players

McLaren Racing Teams Up With Sonic the Hedgehog in Multi-Year Speed Partnership

Travis Kelce’s Pinup Tattoo Goes Viral as Taylor Swift Surprises at Tight End University

NikeSkims Launch Delayed Over Internal Production Issues

Louis Vuitton Named Official Formal and Travel Wear Supplier for Real Madrid

McDonald’s India Enlists Ranveer Singh to Introduce Limited-Time Signature Meal

Charlotte Tilbury Enlists Dallas Cowboys Cheerleaders in First U.S. Sports Collaboration

Shaquille O’Neal and Allen Iverson Chart Reebok’s Basketball Revival With New Signings and Netflix Docuseries

Shai Gilgeous-Alexander Unveils ‘Masi Blue’ Signature Sneaker for NBA Finals

David Jones to Let Shoppers Earn Qantas Points in New Loyalty Program

Tommy Hilfiger Named Official Apparel Partner of Cadillac’s 2026 F1 Team

Nike and LEGO Launch Summer Campaign with Dunk High LEGO Set Preorders

Princess Andre Insists She Bought Her Own £10,000 First Car

Anheuser-Busch Launches Phorm Energy in Partnership with UFC’s Dana White

PepsiCo Unveils Multi-Year Formula 1 Deal with Sting, Gatorade and Doritos

Formula 1 partners with PepsiCo, naming Sting Energy its official energy drink

Neeraj Chopra Named Brand Ambassador for Audi India