Overview
- PepsiCo and Mercedes announced a multi-year, global partnership that begins in 2026 and builds on PepsiCo’s wider deal with Formula 1.
- The agreement marks PepsiCo’s first major team sponsorship in F1 since the 7UP–Jordan tie-up in 1991.
- Gatorade’s Sports Science Institute will create tailored hydration strategies for George Russell and Kimi Antonelli and supply team-used bottles.
- Doritos secures global activation rights to deliver fan experiences, while Sting targets younger audiences and growth markets during race weekends.
- Exact placement of PepsiCo brand logos on the car, driver suits and team kit remains under discussion ahead of the 2026 rollout.