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Luka Dončić Debuts Jordan Luka 5 on Christmas, Retail Launch Set for Jan. 8

The rollout leans into a playful 'Bad Luka' persona, spotlighting new cushioning and stability tech.

Overview

  • Returning from a left leg contusion, Dončić played on Christmas Day against the Rockets and took the court in the Luka 5.
  • Jordan Brand confirms the Luka 5 will release on January 8 via Jordan.com and select retailers, with the first drop led by the black‑and‑green 'Venom' colorway and a 'Viper Edge' pair listed as coming soon.
  • The performance model features full‑length Zoom Strobel, ISOband for containment, ISOplate for underfoot stability, Cushion 3.0, and full‑length herringbone traction with HART rubber.
  • Launch marketing centers on a short film titled 'Bad Luka, Nice Shoes' that shows Dončić issuing tongue‑in‑cheek apologies to Adrian Wojnarowski, Boban Marjanović, and referees.
  • Outlet reports list conflicting retail prices—$135 and $145—with final pricing to be clarified by official retail listings at release.