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Adidas Nike Sneaker Brands Sneaker Industry Reebok Luxury Brands Pet Industry Shoe Industry Florian Wirtz Puma Revenue Generation BOSS Nike Basketball Commercialization Fabletics Sneaker Deals Therabody Rigorer Amazon Prime Day Angel Reese New Balance NIL Programs Mercedes-Benz Product Launches Sports Campaigns Global Campaigns Shoe Brands NIL Agreements NIL Valuation Mental Fitness

Luka Dončić Debuts Jordan Luka 5 on Christmas, Retail Launch Set for Jan. 8

The rollout leans into a playful 'Bad Luka' persona, spotlighting new cushioning and stability tech.

Nike Extends LSU Partnership Through 2036, Launches Blue Ribbon Elite NIL Program

Coco Gauff Signs Global Ambassadorship With Mercedes-Benz After Topping 2025 Earnings List

Adidas Signs Heisman Frontrunner Fernando Mendoza as Indiana Readies Big Ten Title Game

Patrick Mahomes Extends Adidas Deal, Adds Branded Golf Line

Angel Reese’s Reebok Signature Shoe Sells Out Within Hours of Launch

Tracy McGrady Reportedly Reunites With Adidas, With ABCD Camp Revival in the Works

Report: Ja'Marr Chase Leaving Nike for Fabletics Before Bengals' Opener

Nike Names Caitlin Clark a Signature Athlete, Unveils ‘CC’ Logo and 2026 Shoe

James Harden Honored With Tribute Court During China Uno Fest

Shaquille O’Neal and Allen Iverson Chart Reebok’s Basketball Revival With New Signings and Netflix Docuseries