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Kelsey Plum and Under Armour End Sponsorship

The move signals Under Armour refocusing its athlete roster in response to product fit concerns.

Tyrese Maxey Unveils First New Balance Signature Shoe During Play-In Win

Madison Booker Debuts KD19 as First Signee of Durant–Nike–Texas NIL Program

Kyrie Irving Says Stephen Curry Reached Out to ANTA, Steps Up Public Recruitment

Emma Raducanu Leaves Nike to Become UNIQLO Global Brand Ambassador

Stephen Curry Honors Klay Thompson at All-Star Weekend by Wearing Anta KT 11s

Klay Thompson Signs Lifetime Endorsement Deal With ANTA

Under Armour Launches Curry 13, Report Says Curry Won’t Wear It in Games

Jordan Brand Reportedly Ends Zion Williamson Signature Line, Zion 4 Marked as Final Model

Luka Dončić Debuts Jordan Luka 5 on Christmas, Retail Launch Set for Jan. 8

Nike Extends LSU Partnership Through 2036, Launches Blue Ribbon Elite NIL Program

Coco Gauff Signs Global Ambassadorship With Mercedes-Benz After Topping 2025 Earnings List

Adidas Signs Heisman Frontrunner Fernando Mendoza as Indiana Readies Big Ten Title Game

Patrick Mahomes Extends Adidas Deal, Adds Branded Golf Line

Angel Reese’s Reebok Signature Shoe Sells Out Within Hours of Launch

Tracy McGrady Reportedly Reunites With Adidas, With ABCD Camp Revival in the Works

Report: Ja'Marr Chase Leaving Nike for Fabletics Before Bengals' Opener

Nike Names Caitlin Clark a Signature Athlete, Unveils ‘CC’ Logo and 2026 Shoe

James Harden Honored With Tribute Court During China Uno Fest

Shaquille O’Neal and Allen Iverson Chart Reebok’s Basketball Revival With New Signings and Netflix Docuseries