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Athlete Endorsements

Nike Adidas Reebok Sneaker Industry Sneaker Brands Angel Reese Shoe Industry Under Armour Product Launches Wellness Products NIL Agreements Anta Sports Mattel Mercedes-Benz Gucci Global Campaigns Skechers Sneaker Deals Louis Vuitton Revenue Generation Uniqlo Commercialization Allianz Product Promotions Red Bull Once Upon a Coconut Tyrese Maxey Amica Insurance Asics Luxury Brands Gaming Industry Sportswear Florian Wirtz Fabletics Jordan Brand Pet Industry Rigorer Shoe Brands Therabody European Wax Center Puma Nike Basketball Caitlin Clark Emerging Brands NIL Valuation Coaching Contracts Fashion Industry LaMelo Ball and PUMA Amazon Prime Day L.L.Bean New Balance Sports Campaigns Li-Ning NIL Programs World Cup Sponsorships Creative Roles Mental Fitness BOSS

L.L.Bean Signs Drake and Ann Michael Maye as New 'Team Members'

The multi-year deal ties the Mayes to New England outdoor traditions to broaden L.L.Bean's regional storytelling.

Gunna Named Under Armour Global Ambassador and P-Star Creative Director

PUMA and LaMelo Ball Unveil MB.06 ‘Puerto Rico’ With Island-Only First Drop

Sophie Cunningham’s Adidas Player-Exclusive Shoes Sell Out Online

Sophie Cunningham to Receive adidas Player-Exclusive Crazy Energy Colorway

Nike and Caitlin Clark Unveil Caitlin 1 Signature Shoe

Kelsey Plum and Under Armour End Sponsorship

Tyrese Maxey Unveils First New Balance Signature Shoe During Play-In Win

Madison Booker Debuts KD19 as First Signee of Durant–Nike–Texas NIL Program

Kyrie Irving Says Stephen Curry Reached Out to ANTA, Steps Up Public Recruitment

Emma Raducanu Leaves Nike to Become UNIQLO Global Brand Ambassador

Stephen Curry Honors Klay Thompson at All-Star Weekend by Wearing Anta KT 11s

Klay Thompson Signs Lifetime Endorsement Deal With ANTA

Under Armour Launches Curry 13, Report Says Curry Won’t Wear It in Games

Jordan Brand Reportedly Ends Zion Williamson Signature Line, Zion 4 Marked as Final Model

Luka Dončić Debuts Jordan Luka 5 on Christmas, Retail Launch Set for Jan. 8

Nike Extends LSU Partnership Through 2036, Launches Blue Ribbon Elite NIL Program

Coco Gauff Signs Global Ambassadorship With Mercedes-Benz After Topping 2025 Earnings List

Adidas Signs Heisman Frontrunner Fernando Mendoza as Indiana Readies Big Ten Title Game

Patrick Mahomes Extends Adidas Deal, Adds Branded Golf Line