Coco Gauff Signs Global Ambassadorship With Mercedes-Benz After Topping 2025 Earnings List
Sportico’s analysis shows her income is driven primarily by endorsements rather than prize money.
Overview
- Mercedes-Benz announced the partnership on its official channels with the line “Power. Precision. Play without limits.”
- Mercedes executive Christina Schenck praised Gauff’s focus and leadership, while Gauff called the tie-up “special” for aligning with her drive to push boundaries.
- Sportico estimates her 2025 income at $31 million, including about $8 million in prize money and $23 million from endorsements.
- Her sponsor roster already includes New Balance, Rolex, Head, Bose, Emirates, UPS, Microsoft, American Eagle, Meta, Fanatics and Baker Tilly.
- The world No. 3 is a two-time Grand Slam champion after winning the 2025 French Open, further elevating her global marketability.