Overview
- Equity Sports said Mahomes has extended his Adidas contract to launch a Mahomes-branded golf line.
- Financial terms of the extension were not disclosed by the agency.
- Mahomes has worked with Adidas since 2017, releasing signature shoes and collaborating on NIL deals at Texas Tech.
- Boardroom reported he will remain a central face in brand campaigns alongside global stars as Adidas links sport and lifestyle.
- The announcement arrived with a new Adidas Thanksgiving ad and ahead of Chiefs–Cowboys, which observers say could challenge regular-season viewership records.