Overview
- The exclusive pact makes Polymarket the show’s prediction-market partner, with integrated branding and live market data at the official 2026 viewing party.
- Real-time percentage-based forecasts will appear across Golden Globes digital and affiliated editorial platforms within Penske Media’s portfolio, which co-owns the awards.
- Organizers and trade outlets describe the arrangement as a first for a major awards program.
- The announcement lands two days before the Jan. 11 CBS and Paramount+ broadcast hosted by Nikki Glaser from the Beverly Hilton.
- The tie-up draws scrutiny over gambling and insider-information risks following reports of a $400,000 anonymous bet on Nicolás Maduro’s ouster and a related House proposal to restrict officials’ market trades.