Overview
- Snow gathered after the first snowfall at Highmark Stadium was transported to Anheuser-Busch’s Baldwinsville, N.Y., brewery and integrated into a special-batch brew.
- Blizzard Brew will be sold in custom 16‑ounce cans at participating retailers in the Buffalo area and around the Bills’ final regular-season home game.
- Andre Reed is slated to appear at the final home game to help commemorate the venue’s sendoff and celebrate the Bills Mafia tradition.
- Anheuser-Busch announced a multi-year partnership extension with the Bills, including Bud Light-branded spaces such as the Touchdown Club and Backyard in the new stadium.
- Bud Light and team officials framed the limited release as a tribute to fans’ snow-shoveling efforts that have long prepared the stadium for winter home games.