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Sponsorship

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Minnesota Wild Arena to Be Renamed After 25 Years as Xcel Energy Center

The team announced a new naming rights deal ahead of the 2025-26 season, with Xcel Energy remaining a key sponsor under a multi-year partnership.

2026 Winter Olympics Torches Unveiled with Focus on Sustainability and Minimalism

Darlington Throwback Weekend Faces Uncertain Future Amid Sponsorship Pressures

White House Faces Backlash Over Corporate Sponsorships for Easter Egg Roll

EA Sports Increases NIL Payments for College Football 26 Players to $1,500

Denny Hamlin Secures Progressive Insurance as Primary Sponsor for 2025 NASCAR Season

Frankie Muniz Secures Four-Race NASCAR Sponsorship with Morgan & Morgan

Bitburger Returns as Official Beer Sponsor of the German Football Association

PGA Tour Reduces Ads and Highlights Player-Caddie Interactions at Arnold Palmer Invitational

Aldrich Potgieter Leads Mexico Open Heading Into Final Round

Saudi Arabia Confirms Alcohol Ban for 2034 FIFA World Cup

TAG Heuer Named First-Ever Title Partner of Monaco Grand Prix

Houston Astros Rename Ballpark to Daikin Park After 15-Year Deal

A’ja Wilson Unveils Nike A’One, Her First Signature Shoe

NASCAR to Seek New Title Sponsor as Xfinity Ends Decade-Long Partnership in 2025

Louis Vuitton Partners with Formula 1, Secures Title Sponsorship for Australian Grand Prix

Red Bull Returns to NASCAR with Trackhouse Racing Partnership

'The View' Expands to Weekends With New Streaming Series

Reebok Partners with WNBA in Multi-Year Deal Featuring Angel Reese and Lexie Brown

Chicago White Sox Ballpark Renamed to Rate Field

A’ja Wilson Signs Six-Year Nike Deal, One of the Richest in Women’s Basketball

Pop-Tarts Bowl Introduces Trophy with Functioning Toaster for 2024 Game

Sports Illustrated Secures 13-Year Naming Rights for New York Red Bulls Stadium

Home Depot Becomes Official Sponsor of FIFA World Cup 2026

FIFA Partners with AB InBev for 2025 Club World Cup Sponsorship

JuJu Watkins Signs NIL Deal With State Farm, Expanding Brand's Investment in Women's Sports

Philadelphia Flyers Partner with Chevrolet for Helmet Sponsorship

Ryan Preece Joins RFK Racing for 2025 NASCAR Cup Series

Airbnb's Colosseum Gladiator Experience Faces Backlash in Rome

Adidas Makes Historic NIL Deal with High School Basketball Star Kaleena Smith

YouTuber Marques Brownlee Apologizes for Reckless Driving in Video

Denny Hamlin and FedEx End Nearly 20-Year NASCAR Partnership

Cooper Flagg Becomes Gatorade's First Men's College Basketball Endorser

Pato O'Ward's Popularity Surges in Mexico, Reviving IndyCar Talks

Angel Reese Secures Reebok Signature Shoe Deal with Contract Extension

Dale Earnhardt Jr. Reunites with Iconic Budweiser Car for Racing Comeback

Nike Secures 12-Year Partnership Extension with NBA and WNBA

Chanel to Sponsor Historic Oxford-Cambridge Boat Race

LVMH Secures 10-Year Global Sponsorship Deal with Formula 1

MLB Fans Outraged Over New Playoff Helmet Ads

Tennessee Implements 10% Ticket Fee to Fund Athlete Payments

Toronto Maple Leafs Announce Oreo as New Helmet Sponsor

MLB to Feature Strauss Ads on Helmets During Postseason

Jaguars Temporarily Rename Stadium 'TrEverBank' for Trevor Lawrence

Washington Capitals Partner with TikTok for New Jersey Sponsorship

Pernod Ricard Cancels PSG Sponsorship After Marseille Fan Backlash

USC's Branch Brothers Secure Historic Jordan Brand NIL Deal

Duke's Cooper Flagg Signs Landmark Endorsement Deal with New Balance

Tennessee Partners with Pilot to Preserve Neyland Stadium Name

Sezzle Partners with Minnesota Timberwolves for Jersey Sponsorship

Health Experts Urge Olympics to Drop Coca-Cola Sponsorship

Manchester United Considers Snapdragon for Stadium Naming Rights

Italian Gymnast Giorgia Villa Goes Viral for Unique Cheese Sponsorship

Olympians Debunk 'Anti-Sex' Bed Myths at Paris 2024

Rihanna's Fenty Beauty Joins Paris Olympics and Paralympics as Premium Partner

Caitlin Clark to Be Featured on NASCAR Car at Brickyard 400

Qualcomm's Snapdragon Becomes Manchester United's New Jersey Sponsor

Big 12 Considers Historic Naming Rights Deal with Allstate

Borussia Dortmund Announces Controversial Sponsorship with Rheinmetall

WNBA Probes Las Vegas Aces' $100K Sponsorships

Snoop Dogg and Dr. Dre's 'Gin & Juice' to Sponsor Arizona Bowl

Coachella 2024 to Feature NFL-Style Multiview Streaming on YouTube

C4 Energy Named Official WWE Partner Ahead of WrestleMania 40

Riven Remake Set for 2024 Release with VR Support and No AI-Assisted Content

Final Fantasy XIV Set for Xbox Series X/S Launch on March 21

FedEx Ends Naming Rights Agreement with Washington Commanders

Nintendo Expands Switch Online Library with Classic Rare Games

NBA Renames In-Season Tournament to Emirates NBA Cup in Multiyear Partnership

Fortuna Düsseldorf Announces Groundbreaking 'Free Tickets For All' Initiative