Business ❯Marketing

Sponsorship

Sports Sponsorship Athlete Endorsements Naming Rights Sports Marketing Brand Partnerships Branding Event Sponsorship Partnerships Corporate Partnerships Endorsements

Browns Introduce ‘Alpha Dawg’ Brown Helmet With DUDE Wipes Tie-In, Lake Reveal Mishap Draws Attention

A heritage-inspired matte brown shell sponsored by DUDE Wipes will appear in three games under the NFL’s expanded helmet policy.

EPCOT’s Overhauled Test Track Preview Slots Sell Out in Hours

Riot Games Permits Betting Sponsors for Tier 1 League of Legends and VALORANT

Genesis Becomes PGA Tour’s First Global Official Vehicle in Deal Through 2030

Women’s Football Set to Rank Among World’s Top Five Sports by 2030

VfB Stuttgart Sues Winamax Over Unpaid Sponsorship Fees

Brax Cuts Ties with Schweinsteiger and Ivanović After Separation Reports

NASCAR Confronts Logistics Crunch Ahead of Mexico City Cup Debut

Tommy Hilfiger Named Official Apparel Partner of Cadillac’s 2026 F1 Team

Honda Joins LA28 as Founding Partner, Sponsorship Revenue Exceeds $1.5 Billion

PepsiCo Unveils Multi-Year Formula 1 Deal with Sting, Gatorade and Doritos

FC Bayern Weighs €65M Emirates Proposal as Telekom Rethinks Deal

Borussia Dortmund secures €30 million-per-season sponsorship deal with Vodafone

Formula 1 partners with PepsiCo, naming Sting Energy its official energy drink

Arminia Bielefeld and VfB Stuttgart Fans Celebrate Peacefully Ahead of Historic DFB-Pokal Final

Borussia Dortmund Nears €30 Million-Per-Year Vodafone Sponsorship Deal

Chime Publicly Files for Nasdaq IPO, Signals Growth Potential

Juventus Secures Jeep Renewal and Visit Detroit Sponsorship in Multi-Year Deal

Philadelphia’s Wells Fargo Center to Become Xfinity Mobile Arena in September

Chelsea FC Signs Short-Term Sponsorship Deal with DAMAC Properties