Business ❯ Marketing ❯ Sponsorship

Partnerships

Sports Sponsorship Branding Sports Sponsorships Sports Marketing Brand Collaborations Air Canada Airlines Brand Management Global Marketing BodyArmor

Brentford Names Indeed Front-of-Shirt Sponsor From 2026/27

The agreement links the club’s data-led recruitment model to a hiring platform with deeper community backing.

Austin Dillon Sets Texas O’Reilly Series Start in RCR No. 3

Spectrum Becomes Primary Sponsor for Carson Hocevar in 13-Race, Multi-Year Deal Starting at 2026 Daytona 500

Hardee’s Returns to NASCAR as Official QSR, Backs 23XI’s Bubba Wallace in Multiyear Deal

Chili's, Spire Extend Multi-Year Pact on Hocevar's No. 77 With 2026 Debut at COTA on March 1

BSB Says New Commercial Partners Coming After Bennetts Ends Title Sponsorship

Schalke 04 Extends Veltins Arena Naming-Rights Deal Through 2036

JR Motorsports Adds Champion Irrigation as Three-Race Primary Sponsor for 2026

Tottenham Names Elithair as Official Hair Treatment Partner

IFEMA to Release 30,000 More Madrid F1 Tickets at Christmas as Track Work Advances

Red Bull Seals McDonald's Deal, Branding To Debut At São Paulo Grand Prix

FC Barcelona Extends Spotify Sponsorship Through 2030

Red Bull Names Florian Scholz Global Head of Soccer Commercial Effective Oct. 1

McLaren to Rebrand as McLaren Mastercard From 2026 Under Naming-Rights Deal

Adidas Reunites With Stormers as 2025/26 Kits Debut

Bayern Munich Signs Emirates as Platinum Partner Through 2031/32

Four Bremen Firms Secure Naming Rights to Weser-Stadion Through 2030

Genesis Becomes PGA Tour’s First Global Official Vehicle in Deal Through 2030

Juventus Secures Jeep Renewal and Visit Detroit Sponsorship in Multi-Year Deal

Denny Hamlin Secures Progressive Insurance as Primary Sponsor for 2025 NASCAR Season