Business ❯ Marketing ❯ Sponsorship

Brand Partnerships

Luxury Brands 818 Tequila Sports Marketing FC Schalke 04 IKEA and Best Buy Event Sponsorship Commercial Opportunities Adidas Collaboration Personal Branding Apple Music

Lakers Sign Multiyear Deal With Daiso to Put Patch on Laker Girls’ Uniforms

Daiso will present Laker Girls auditions, place its logo on select uniforms, increase the Lakers’ use of paid branding.

Gucci to Become Title Partner of Alpine, Team Rebranded as Gucci Racing Alpine for 2027

Rockstar Energy Returns to NASCAR as 23XI Signs Multi‑Race Deal With Tyler Reddick

Reports Say Dodgers Strike Uniqlo Deal for Field Naming at Dodger Stadium

Salt Lake Bees Unveil 'Utah Dirty Sodas' Wednesday Identity Starting April 1

Carson Hocevar to Drive Spire No. 77 in Daytona Truck Opener Backed by IKEA and Best Buy

Xfinity Elevates 23XI Deal: Majority Sponsor for Bubba Wallace, First Cup Car at Daytona 500

Austin Hill, Bennett Extend RCR No. 21 Partnership for 2026

Schalke 04 Extends Veltins Arena Naming-Rights Deal Through 2036

PepsiCo Joins Mercedes F1 in 2026 Team Partnership Featuring Gatorade, Sting and Doritos

Heineken and F1 Launch First-Ever Season Ticket as Superfan Brandon Burgess Receives Inaugural Pass

Tottenham Extends AIA Partnership to 2032 as Insurer Shifts to Training Kit Role in 2027

FC Barcelona Extends Spotify Sponsorship Through 2030

Goodell Says Taylor Swift 'Anytime Welcome' for Super Bowl LX Halftime

Toni Breidinger Appeals for Stolen Racing Gear After Fire Halts Watkins Glen Run

PepsiCo Unveils Multi-Year Formula 1 Deal with Sting, Gatorade and Doritos

Toni Breidinger Secures 818 Tequila Partnership in Rookie NASCAR Truck Series Season

Frankie Muniz Secures Four-Race NASCAR Sponsorship with Morgan & Morgan

Tennessee Implements 10% Ticket Fee to Fund Athlete Payments

Toronto Maple Leafs Announce Oreo as New Helmet Sponsor