Business ❯ Marketing ❯ Sponsorship

Brand Partnerships

818 Tequila Oreo Ticket Sales King's Hawaiian Hooters and NASCAR Celebrity Endorsements PepsiCo Community Engagement Personal Branding Red Bull Racing Commercial Opportunities Grefusa Event Sponsorship Apple Music Consumer Brands Experiential Marketing Global Impact Consumer Engagement AIA Group Limited International Relations Formula One Media Partnerships

PepsiCo Joins Mercedes F1 in 2026 Team Partnership Featuring Gatorade, Sting and Doritos

Gatorade’s sports science unit will embed in Mercedes’ performance program, with branding placement still to be finalised.

Heineken and F1 Launch First-Ever Season Ticket as Superfan Brandon Burgess Receives Inaugural Pass

Toni Breidinger Appeals for Stolen Racing Gear After Fire Halts Watkins Glen Run

PepsiCo Unveils Multi-Year Formula 1 Deal with Sting, Gatorade and Doritos