Particle.news
Download on the App Store

Heineken and F1 Launch First-Ever Season Ticket as Superfan Brandon Burgess Receives Inaugural Pass

The fan-focused pass accompanies Heineken’s renewed F1 deal, spotlighting experiential engagement plus Heineken 0.0.

Overview

  • The inaugural season ticket grants Burgess and a guest access to all 24 grands prix in 2026 with flights and hotel stays covered.
  • Max Verstappen, serving as a Heineken ambassador, presented the pass and praised Burgess’s dedication to the sport.
  • The announcement coincides with a multi-year extension of Heineken’s decade-long partnership with Formula 1.
  • Heineken says another fan will be selected for a season ticket next year, with details to follow.
  • Burgess gained attention in 2025 for attending races on a £20,000 budget while working full-time and using 28 days of annual leave.