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Grill'd Leans Into Oscar Piastri 'Burger Curse' With Cheeky Apology and Tweaked Promo

Piastri’s podium drought has left him 24 points behind teammate Lando Norris with three races remaining.

Piastri's hopes of winning a maiden F1 title are fading
Grill'd has cheekily poked fun at the so called Oscar Piastri Burger curse. Image: Grill'd Instagram
Formula One F1 - Sao Paulo Grand Prix - Autodromo Jose Carlos Pace, Sao Paulo, Brazil - November 9, 2025 McLaren's Oscar Piastri arrives ahead of the race REUTERS/Amanda Perobelli
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Overview

  • Grill'd shifted its OP81 offer from rewarding podiums to rewarding race participation or finishes after a run of poor results.
  • The company posted a tongue-in-cheek apology acknowledging viral 'curse' memes while publicly backing Piastri as a 'homegrown Aussie hero.'
  • The campaign now includes mock 'Sorry Not Sorry' merchandise, a themed Spotify playlist, and billboards in Melbourne.
  • Piastri has gone five grands prix without a top-three since Monza, with crashes, penalties, a DNF, and a sprint DNF in São Paulo fueling the joke.
  • The promotion remains active through mid-December, as Piastri’s manager Mark Webber urges a reset focused on motivation and character in the title run-in.