Overview
- Arsenal and the Rwanda Development Board said they have mutually agreed to conclude the sleeve deal at the end of the 2025–26 season.
- The partnership began in 2018, was extended in 2021, and has been reported to be worth around £10m per year as Arsenal’s first-ever sleeve sponsorship.
- Supporter groups including Gunners for Peace, the Arsenal Supporters’ Trust and Gay Gooners welcomed the move following protests and a letter from DR Congo’s foreign minister urging a break.
- Arsenal chief executive Richard Garlick and RDB CEO Jean-Guy Afrika said the tie-up met its goals, with Rwanda citing tourism gains such as 1.3 million visitors and $650m revenue in 2024.
- Rwanda plans to shift efforts to other markets while maintaining deals with PSG and Atlético Madrid and recent partnerships with the LA Rams, the LA Clippers and SoFi Stadium; Arsenal has not announced a new sleeve sponsor.