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Sports Marketing

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Coca-Cola Becomes Exclusive Beverage Partner for Bubba Wallace and 23XI’s No. 23

The move strengthens the soda maker’s NASCAR footprint through season-long, fan-facing activations with a rising Cup Series team.

Heinz To Crown 'Mr. 57' At NFL Draft With Lifetime Ketchup

Brentford Names Indeed Front-of-Shirt Sponsor From 2026/27

Fanatics Strikes Exclusive Multi-Year AT&T Deal to Expand Loyalty Perks and Fan Events

Dodgers Reportedly Strike Deal to Name Playing Surface ‘UNIQLO Field at Dodger Stadium’

National Debt Relief Expands Joe Gibbs Racing Deal to 12-Race Primary With Denny Hamlin

White Sox Name CME Group First Jersey Patch Sponsor in Multiyear Deal

Caliente.mx Named Exclusive Betting Sponsor in Mexico for Concacaf Champions Cup and W Champions Cup

Robinhood Expands 23XI Partnership for 2026, Backing Heim’s Daytona 500 Bid and Wallace Races

NCAA Division I Approves Sponsor Patches on Uniforms Starting Aug. 1, 2026

Brazil Issues Provisional Rules Shielding FIFA Rights for 2027 Women’s World Cup

Remo Lands Fatal Model as New Jersey Sponsor on Return to Série A

Hardee’s Returns to NASCAR as Official QSR, Backs 23XI’s Bubba Wallace in Multiyear Deal

Xfinity Elevates 23XI Deal: Majority Sponsor for Bubba Wallace, First Cup Car at Daytona 500

Mercado Libre Becomes Estudiantes Shirt Sponsor Starting With Final, Running Through 2026

Grillo’s Pickles Extends Front Row Motorsports Partnership for 2026 Cup Season

LPGA Backs Kai Trump’s Sponsor Exemption for The Annika

Mercado Libre Secures Naming Rights to Argentina’s Top Soccer League for 2026–27

Freeway Insurance Named NASCAR’s Fourth Premier Partner

NCAA Weighs Jersey Sponsor Patches for 2026 as LSU Reveals Preemptive Deal