Brand Management

Product Launches Public Relations Crisis Management Customer Engagement Product Positioning Product Strategy Consumer Engagement Consumer Behavior Product Development Crisis Marketing

Lionsgate Marketing Co-Presidents JP Richards and Keri Moore Depart

Chair Adam Fogelson alongside three interim EVPs will guide a restructured promotional operation in response to rapidly shifting audience behavior.

Saks Global Secures $600M Financing and Shifts Focus to Stem Plunging Sales

Discos to Return Pickled Onion Crisps to UK Shelves This August

Nine Entertainment Overhauls Streaming and Broadcast Leadership

Barington Capital Urges Board Overhaul at Victoria’s Secret

E.l.f. Beauty Finalizes $1 Billion rhode Acquisition, Prepares $1 Price Increase

Shoe Zone Reports £2.3m Loss, Shares Plunge Over 17%

Nike Confirms Technology Division Layoffs and Outsourcing in Restructuring Effort

Wetherspoon to Remove Popular Meat Dishes and Launch New Menu Options

Gunjan Soni Appointed as YouTube India’s Country Managing Director

Dutch Bros Stock Surges Following Strong Earnings and Expansion Milestone

Sylt Grapples with Image Challenges Amid Media Scrutiny

Laredo Police Refute Reports of $1 Million Tequila Heist Involving Guy Fieri and Sammy Hagar

Houston Astros' Stadium Renamed Daikin Park, Fans React Strongly

Major Brands Return to Advertising on Elon Musk's X Platform

Sam Altman Discusses AI's Rapid Progress and Challenges

Major Brands Resume Ads on Elon Musk's X After Trump Victory

L'Oréal Reports Modest Q3 Growth Amid Challenges in China

Whole Foods Restores Original Berry Chantilly Cake After Customer Outcry

Toronto's WNBA Team Strengthens Leadership with Key Front Office Hires