Overview

• The first batch of Armani-made home and away jerseys featured an authenticity sticker misspelling “Authentic” as “Autenthic.”
• Fans in Napoli’s official stores and online channels snapped up the flawed shirts within hours of their release.
• The typo ignited a viral wave of memes and jokes, driving social media engagement among supporters.
• Collectors and enthusiasts now view the misprinted kits as limited-edition items likely to increase in value.
• Marketing director Valentina De Laurentiis opted not to correct the error, calling it a humanizing detail that makes the jerseys unique.