Overview

• The online-only release went live Sept. 16 at 9 a.m. CT with 1,000 totes available exclusively at ALDIBigBag.com.
• All units were claimed in 13 minutes, a pace Aldi says exceeded expectations for the limited-time drop.
• The oversized tote measures 5.5 square feet and was pitched as a metaphor for “massive savings,” with copy nodding to Trader Joe’s mini-tote craze.
• Many shoppers who missed out criticized the limited supply and rollout on social media, while others argued the reaction was overblown and pointed to cheap alternatives.
• Aldi says it is considering future promotions and “never say never” to a restock, as it pursues separate store-opening giveaways in Tuscaloosa and Ridgeland.