Marketing ❯ Brand Management

Customer Engagement

Menu Innovation Loyalty Programs Crisis Management Brand Perception Promotional Campaigns Social Media Campaigns

KFC to Revive Potato Wedges and Hot & Spicy Wings Nationwide

KFC is leveraging fan petitions alongside a Tampa sellout test to reintroduce two cult‐favorite menu items with limited‐time deals to revive sales.

Cracker Barrel Defends Brighter Remodels Despite Viral Backlash

Red Lobster Revives Crabfest With Seafood Boils and Specialty Cocktails