Overview

• Cracker Barrel is proceeding with a phased refresh of a subset of its roughly 660 restaurant-stores, planning full remodels at 25–30 locations and refreshes at a similar number as part of a three-year evolution strategy.
• Company officials report overwhelmingly positive response from guests and team members at redesigned locations and say the updates are driving strong sales.
• Viral social media videos by creators such as Rachel Love and @thecoachduggs have garnered millions of views and thousands of comments lamenting the new look as bland and lacking rustic charm.
• Executives emphasize that beloved brand hallmarks—rocking chairs, peg games, wall antiques and signature biscuits—remain in place despite cleaner lines, white walls, new lighting and added soundproofing.
• Leadership indicates no reversal of the remodel program and says guest input will continue to inform future design rollouts.