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Athlete Endorsements

Nike New Balance Adidas Reebok Wilson Sporting Goods Co. Jalen Hurts Jordan Brand Partnership Gatorade State Farm Brands Angel Reese's Endorsements Jordan Brand Shoe Deals Endorsement Deals Curry Brand Marketability Giannis Antetokounmpo

Jordan Brand Signs UConn Star Azzi Fudd to NIL Deal Ahead of March Madness

The partnership signals a deeper push into women’s college basketball as Fudd enters the postseason as a projected WNBA lottery pick.

Jordan Brand Reportedly Ends Zion Williamson Signature Line, Zion 4 Marked as Final Model

New Balance Confirms Tyrese Maxey Signature Shoe for Late 2026

New Balance Debuts Cooper Flagg Hesi Low v2 PE With Maine-Inspired Colorway Releasing Oct. 22

Tracy McGrady Reportedly Reunites With Adidas, With ABCD Camp Revival in the Works

General Mills Taps Jalen Hurts for Limited-Edition Wheaties Box Releasing in November

MVP QB Josh Allen Leaves Nike for New Balance in Community-Focused Deal