Business ❯ Marketing ❯ Endorsements

Athlete Endorsements

Nike New Balance Reebok Adidas Wilson Sporting Goods Co. Gatorade State Farm Curry Brand Endorsement Deals Brands Angel Reese's Endorsements Marketability Jalen Hurts Shoe Deals Jordan Brand Giannis Antetokounmpo Jordan Brand Partnership Li-Ning LeBron James

Shai Gilgeous-Alexander Signs With Nike as a Signature Basketball Athlete

Nike is adding Gilgeous-Alexander to its signature family to bolster its basketball roster.

Jordan Brand Signs UConn Star Azzi Fudd to NIL Deal Ahead of March Madness

Jordan Brand Reportedly Ends Zion Williamson Signature Line, Zion 4 Marked as Final Model

New Balance Confirms Tyrese Maxey Signature Shoe for Late 2026

New Balance Debuts Cooper Flagg Hesi Low v2 PE With Maine-Inspired Colorway Releasing Oct. 22

Tracy McGrady Reportedly Reunites With Adidas, With ABCD Camp Revival in the Works

General Mills Taps Jalen Hurts for Limited-Edition Wheaties Box Releasing in November

MVP QB Josh Allen Leaves Nike for New Balance in Community-Focused Deal