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Athlete Endorsements

Nike Adidas Reebok New Balance Endorsement Deals Wilson Sporting Goods Co. Angel Reese's Endorsements Marketability Jalen Hurts Brands Gatorade State Farm Curry Brand

New Balance Debuts Cooper Flagg Hesi Low v2 PE With Maine-Inspired Colorway Releasing Oct. 22

The Maine-themed player-exclusive centers Flagg’s roots, with production confirmed to be outside Maine.

Tracy McGrady Reportedly Reunites With Adidas, With ABCD Camp Revival in the Works

General Mills Taps Jalen Hurts for Limited-Edition Wheaties Box Releasing in November

MVP QB Josh Allen Leaves Nike for New Balance in Community-Focused Deal