Overview

• General Mills confirmed Hurts will appear on a limited-edition Wheaties box with a November nationwide release.
• The box design debuted during a Good Morning America interview with host Robin Roberts.
• Wheaties executive Emilie Knox called Hurts “the true embodiment of a Wheaties Champion,” highlighting resilience and service.
• Hurts described the recognition as nostalgic and humbling, noting Wheaties was a childhood staple.
• Reports differ on distribution details, with some citing limited retailers despite the company’s statement of nationwide availability.