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Endorsements

Athlete Endorsements NIL Deals Athlete Branding Athlete Sponsorships Celebrity Endorsements Athletes Sponsorships Athlete Partnerships Brand Partnerships Sports Marketing

Trinidad Chambliss Seeks Damages, Says NCAA Dispute Cost Him EA Sports Cover

A new filing details alleged NIL losses tied to eligibility uncertainty during his court-protected stint on Ole Miss’s roster.

Jordan Brand Signs UConn Star Azzi Fudd to NIL Deal Ahead of March Madness

Travis Kelce Takes Sub-5% Stake in Sleep Number, Will Lead Ads for Three Years

MHSAA Approves NIL for Michigan High School Athletes Effective Immediately

Jordan Brand Reportedly Ends Zion Williamson Signature Line, Zion 4 Marked as Final Model

New Balance Confirms Tyrese Maxey Signature Shoe for Late 2026

DeChambeau Becomes Kalshi’s First Athlete Endorser as NFL, PGA Tour Bar Player Deals

Stephen Curry Sports Caitlin Clark’s Nike Kobe 6 PEs in Warriors’ Loss to Hawks

Nike’s Caitlin Clark ‘From Anywhere’ Ad Debuts With Star Cameos as Signature Shoe Push Accelerates

Maya Brady Goes No. 1 in AUSL Expansion Draft to Oklahoma City Spark

Huckabee Still in Relaxium Ads While Serving as U.S. Ambassador to Israel

Harmanpreet Kaur Poised to Triple Endorsements After World Cup Win

World Cup Win Lifts India’s Women Cricketers Into ₹1-Crore Endorsement Tier

Michelle Beadle Condemns Stephen A. Smith Over Solitaire App Deal Tied to Bot Lawsuit

New Balance Debuts Cooper Flagg Hesi Low v2 PE With Maine-Inspired Colorway Releasing Oct. 22

Dhruv Rathee Challenges Shah Rukh Khan Over Paan Masala Endorsements After Billionaire Listing

ED Questions Urvashi Rautela as Asset Attachments Loom in 1xBet Money-Laundering Probe

Jayson Tatum Backs Non-Opioid Pain Drug Journavx as He Details Achilles Rehab

Fat Joe Says Feuds With 50 Cent and Jay-Z Cost Him Jordan and Reebok Deals

Tracy McGrady Reportedly Reunites With Adidas, With ABCD Camp Revival in the Works