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Endorsements

Athlete Endorsements NIL Deals Athlete Sponsorships Athlete Branding Celebrity Endorsements Athletes Brand Partnerships Athlete Partnerships Sponsorships Sports Marketing

Josh Allen Expands Natrol Deal as He Prepares for Ninth Season

The deal highlights his recovery-first approach during the run-up to training camp under new head coach Joe Brady.

Jeremiah Smith Dismisses Viral Claim He Forfeited NIL Money

Paul Skenes Stars in Sheetz Hot Dog Ad as His Public Profile Expands

Cole Palmer Left Out of England’s 2026 World Cup Squad

Shai Gilgeous-Alexander Signs With Nike as a Signature Basketball Athlete

OG Anunoby to Get Skechers Signature Shoe After Finals Heroics

AJ Dybantsa Converts Nike NIL Into Pro Deal, Debuts Signature Logo

Yankees’ Ben Rice Signs Ben’s Original Deal With 22,000-Meal Pledge

Viral Boombox Hype Man Amir 'Aura' Khan Returns to McNeese for 2026 NCAA Tournament Opener vs. Vanderbilt

Trinidad Chambliss Seeks Damages, Says NCAA Dispute Cost Him EA Sports Cover

Jordan Brand Signs UConn Star Azzi Fudd to NIL Deal Ahead of March Madness

Seahawks Punter Michael Dickson Savors Sydney Homecoming With Chicken Parmi After Super Bowl Win

Travis Kelce Takes Sub-5% Stake in Sleep Number, Will Lead Ads for Three Years

MHSAA Approves NIL for Michigan High School Athletes Effective Immediately

Jordan Brand Reportedly Ends Zion Williamson Signature Line, Zion 4 Marked as Final Model

New Balance Confirms Tyrese Maxey Signature Shoe for Late 2026

DeChambeau Becomes Kalshi’s First Athlete Endorser as NFL, PGA Tour Bar Player Deals

Stephen Curry Sports Caitlin Clark’s Nike Kobe 6 PEs in Warriors’ Loss to Hawks

Nike’s Caitlin Clark ‘From Anywhere’ Ad Debuts With Star Cameos as Signature Shoe Push Accelerates

Maya Brady Goes No. 1 in AUSL Expansion Draft to Oklahoma City Spark