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New Balance Debuts Cooper Flagg Hesi Low v2 PE With Maine-Inspired Colorway Releasing Oct. 22

The Maine-themed player-exclusive centers Flagg’s roots, with production confirmed to be outside Maine.

Overview

  • The Hesi Low v2 x Cooper Flagg features white with subtle green accents and design details that nod to Maine’s trees and natural landscape.
  • New Balance scheduled the retail launch for Oct. 22 to coincide with Flagg’s NBA debut with Dallas, and set the price at $119.99.
  • A company spokesperson confirmed this colorway is not manufactured in Maine, despite New Balance operating a facility in Skowhegan near Flagg’s hometown.
  • Promotional assets show Flagg unveiling the shoes in a garage setting, with Maine license plates and stacks of boxes highlighted in video and photos.
  • This marks Flagg’s first player-exclusive under his New Balance endorsement signed in 2024, extending the brand’s partnership as he enters the league.