Overview

• Allen announced the move in a letter to Firebaugh, highlighting shared values of family, community and authenticity.
• New Balance committed to support the Firebaugh community youth sports program as part of the agreement, and financial terms were not disclosed.
• The company welcomed Allen as it grows its football roster, which also features stars such as Coco Gauff, Shohei Ohtani and Cameron Brink.
• Allen had been a Nike athlete since entering the NFL in 2018, marking a significant brand switch for the league’s reigning MVP.
• Earlier this week, Allen also joined Therabody as its first Performance Advisor, signaling broader expansion of his off-field partnerships.